Vandoren 56 Rue Lepic Sales Explode

by DANSR

August, 2006 Chicago – Vandoren is proud to announce that their 56 Rue Lepic clarinet reeds have set all time record sales for the first two quarters of 2006. The top of the line reed was the first reed on the market with humidity balanced packaging for factory fresh performance right out of the box. The 56 Rue Lepic reeds led to the new Flow Pack packaging that is so popular now for all clarinet and alto saxophone reeds. The strength selection process for the professional quality reed is more precise thereby producing more reeds that respond to the specific needs of various mouthpieces. In addition to the technical aspects of the packaging and strength selection, Vandoren produces the 56 Rue Lepic reed from a thicker stock of cane which produces a reed that creates a warm, dark sound with immediate response.

"We have seen the steady rise in popularity in this reed," commented DANSR marketing manager Jim Metz. "At the International Clarinet Association convention in Atlanta, we had more demand for this reed than ever before. We know now from the artist reaction and our sales, that the 56 Rue Lepic is firmly positioned as one of our leaders."

For more information on 56 Rue Lepic reeds and other Vandoren products, go to www.dansr.com.